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Reebok International, Ltd. engages in the design, marketing, and distribution of sports, fitness, and casual products, including footwear, apparel, equipment, and accessories. It offers its products under various brand names, including Reebok, Rockport, CCM, JOFA, KOHO, The Greg Norman Collection, Ralph Lauren, and Polo. The company's Reebok brand business includes its sports licensing business, including products designed and marketed under its license agreements with the National Football League and National Basketball Association. The Reebok brand focuses on three product lines: Rbk, Performance, and Classic. Rbk product line features street footwear, apparel, and accessories. Performance line includes apparel and footwear designed for basketball, running, fitness, football, soccer, tennis, and other sports. Classic lifestyle product line includes footwear and apparel products, as well as classic reinterpretations. Reebok also has licensees for eyewear, watches, and heart rate monitors; and licensees in the United States for children's apparel, team uniforms, socks, and jogging strollers. The Rockport brand products include casual, dress, and performance shoes. The Ralph Lauren Footwear's product line features traditional classics, as well as dress and casual silhouettes. The Greg Norman Collection includes wovens, play dry outerwear, and sweaters. The company also offers hockey skates, sticks, helmets, and hockey-related apparel, as well as recreational skates and the Roger Edwards line of lifestyle apparel. Its licensed and branded activewear lines include fleece wear, pants, shirts, T-shirts, polo shirts, turtlenecks, and outerwear and headwear embroidered with various teams' logos. The company distributes its products to athletic specialty stores and other retail shops, as well as to sporting goods stores, department stores, and shoe stores. Reebok was founded in 1979 by Paul Fireman. The company is headquartered in Canton, Massachusetts. |
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